The problem (a.k.a. your Pain Parade)
Your content program isn’t working to drive growth. You know it. I know it. Your CEO definitely knows it. Let’s stop pretending a blog here and a social post there is a “strategy.”
Right now, your content looks like:
- Random blogs with no unique insights or differentiation
- Silence from your audience (or worse: courtesy clapping)
- AI-generated soup that no one trusts
- A team guessing what to say and where to say it
- Internal chaos: no process, no priorities, no ROI
Let's build you a revenue generating content program - in 3 months flat
Most businesses are stuck in the same content rut
You’ve got a smart team. A great product. A big growth opportunity.
So why are you still stuck writing content any competitor could have written?
Because content effort without strategy and process infrastructure is just wheel spinning.
You’re long overdue for a sustainable, reliable system that mines insights from your smartest people to generate content that will attract and influence your top buyers.
Here's what I see happening over and over
- Randomness and inconsistency. You publish a blog here and there a toss out a social post from time to time, but little else. It’s the content equivalent of showing up to a potluck with store-bought cookies: technically you brought something, but nobody’s impressed.
- Sounding like everyone else. You aren’t sure how to differentiate your content and you have no idea how to get insights out of your experts.
- Low impact and no ROI. You are having trouble justifying the content budget to your CEO. He wants to see leads and all you a show him is traffic.
- Chaotic processes. You don’t have guidelines for anything. You can’t remember where things are in the process and who is doing what. Your teams are burned out. It’s literally the “Wild West”.
- Teams don’t talk to each other. The product team and the sales team are not involved in content creation at all. Which means the content team is guessing both about the product and about the customers.
- No idea what to write. You know who’s buying (by name) but you really can’t say WHY they buy or WHAT problems you are solving for them. So, writing content for them is a lot like guessing what to buy your MIL for Christmas.
This whole situation leaves you feeling like you're never going to get the results you need.
There's a much better way to do this. And it can only take 3 months.
How I help build your content IP engine to drive your growth
Discover & design your content strategy
First, I’ll help you set goals for content, nail down your exact buyer, decode what your competitors are doing wrong, and map out where your audience hangs out when they’re looking for solutions.
Then we’ll dig into what topics make people perk up and pay attention. We’ll find your internal experts and set up a system to get insights out of their brains and into content. We also define how to promote, distribute, and repurpose your content.
In short, we build the strategic foundation that turns your content from random acts of publishing into a growth engine that acts like a well-oiled machine and sets you apart from your competitors.
Create & optimize your content
Once we’ve got your strategy set, I set up systems to execute the program. No more struggling to get content produced and published.
I’ll create editorial calendars that make sense, write creative briefs that give your team all the detail they need, help with SME interviews, build sensible AI into the process, and do quality control so nothing goes out the door half-baked. If your team needs backup, mine can jump in to write blog posts, ebooks, social content, newsletters—whatever you need to keep the content engine humming.
Then we take that solid content and squeeze every drop of value out of it by promoting it broadly and repurposing it across channels. One piece becomes five, and your investment starts working overtime.
You will have an infrastructure you can run yourself when our time together ends.
Why not AI, your intern, or your overworked CMO?
You have options to get content done yourself. They’re just not good ones.
- AI is fast, yes. But confidently wrong and definitely not in the heads of your smartest people. You get generic soup that sounds like everyone else.
- Your intern is a smart kid. But strategy isn’t in their job description and they've never build a complex content operation before.
- Your CMO...they’d love to help… if they had 17 more hours in the day.
- Freelancers? One writes blogs. Another writes emails. No one’s steering the damn ship.
But then there's me: I bring 15 years of strategic content experience, writing chops, AI savviness, and the teaching skills to empower you to do this yourselves.
I’ve built over 20 content programs that actually drive revenue and trained teams so they can carry it forward.I move fast, I bring clarity and structure, and I’m out in 90 days.
No fluff. No endless retainer. Just strategy, structure, process, and results. Fast.
How I get your content engine up and running
- Month 1: Get to know you and your buyers - I dig deep to understand your goals, your product or solution, your buyers, and what's working (or not working) in your current strategy and setup.
- Month 2: Design your strategy - I build your content strategy from the ground up, including buyer personas, messaging, topics, distribution, promotion, and repurposing, and your editorial game plan.
- Month 3: Power up the content engine - We find your SMEs and build relationships with them to get unique insights out of their brains and into your content. We launch your new approach with systems, processes, and the first wave of content that follows your strategy.
- Ongoing (if you need me): Repurpose and distribute - We take your best content and stretch it across multiple channels, maximizing your reach without burning out your team.
- Check-ins: Tweak and iterate - We analyze what's working, double down on the winners, and adjust anything that's not pulling its weight.
In just 3 months, I work with you to create a simple, straightforward, and revenue-generating content marketing program.It's ideal for resource and budget strapped teams who need to move fast.
Why work with me?
- I’ve built content engines for over 15 years now that grow revenue.
- I know what buyers want — and how to speak their language.
- I’ve built processes to get the IP of your smartest people into your content.
- I’m fast. I’ll get you sorted out in 3 months.
- I build systems you will own, not strategies you depend on me to run forever.
- I bring strategy and execution chops, so you’re not getting half a solution.
- And yes, I’m fun to work with. (Or so I’m told.)
I’ve watched the same mistakes happen again and again across different companies and industries. I’ve got the battle scars and success stories to prove what works. I’ll help you sidestep landmines and build something that generates leads, supports your sales team, and doesn’t make everyone dread Monday morning content meetings.
What clients say
"From helping us produce compelling campaigns, to refining our personas, to writing great content, and improving operational efficiencies, Lee has been an invaluable asset to our team. She brings focus and organization to everything she touches. She keeps her finger on the pulse of content strategy best practices. Lee is a rare gem!"
"It's a dream to work with someone like Lee. She can zero in on the most important outcomes and put a plan together with the appropriate urgency, deliverables, and ROI. Lee has helped us organize and improve our content marketing quality and reach by focusing on our core stakeholders. An organization is hands-down better off with Lee on the team."
"Lee jumped in quickly to help figure out how I can build my brand and business through content and then she organized me quickly into action. She helped me get so much done—rewrites of a key flyer, clarity on our differentiator and target audience, building a newsletter strategy, and helping me figure out how to write and post on social. People are now recognizing my writing and I'm getting attention for it."
I can’t recommend Lee enough. She’s a standout content strategist who brings clear, results-focused ideas that make an immediate impact. She’s fast, organized, and keeps projects moving smoothly, always delivering high-quality work. Lee combines deep expertise with clear, confident communication and a collaborative mindset. She listens, adapts, and makes sure the final product works for everyone. If you need content strategy and development done right, you want Lee on your team. I’d work with her again in a heartbeat.
Working with Lee was transformative for our small business. We had no content marketing strategy when we started, and Lee created a solid, clear, executable program that perfectly aligned with our identity, all within the timeframe we agreed on.Lee helped us dig deep into who we are as a company, putting words to our differentiators, values, and mission in ways we couldn't articulate before. But what really set this experience apart was Lee's insight and knowledge. The clarity and depth Lee brought to every area made us feel like we were getting the same high-quality strategy you'd expect at a Fortune 500 company, not a small business just finding its footing.Throughout our work together, Lee kept us moving at a solid pace and never let us drift off track. Every conversation was purposeful and to the point! No filler, just value. Every minute and every interaction had clear intent and stayed aligned with our goals.
